The ‘Siberian unicorn’ once roamed among humans, surviving in eastern Europe and western Asia until at least 39,000 years ago, around the same time as Neanderthals and early modern humans.
The ‘Siberian unicorn’ once roamed among humans, surviving in Eastern Europe and Western Asia until at least 39,000 years ago, around the same time as Neanderthals and early modern humans.
An extinct giant rhino, sometimes described as a “Siberian unicorn,” lived on the planet much longer than scientists previously believed, new research shows.
A study published Monday in the journal Nature Ecology & Evolution says the furry creature once roamed among humans, surviving in Eastern Europe and Western Asia until at least 39,000 years ago — roughly the same time as Neanderthals and early modern humans.
The report’s authors have not responded to a request for comment.
The latest findings used radiocarbon dating and genetic analysis on 23 rhino specimens to reveal the life of the mysterious 3.8-tonne Elasmotherium sibiricum, previously thought to have been extinct for around 200,000 years.
The study’s authors suggest that the “Siberian unicorn,” which is believed to have lived in present-day Russia and had a range that extended into parts of Mongolia, northern China and Kazakhstan, became extinct because of environmental changes that affected the types of grasses and herbs it used to eat, they wrote in The Conversation.
The animal, whose horn could measure up to a meter in length, found it difficult to give up a grass-based diet, the authors wrote.
“Relatives like the woolly rhino had always eaten a more balanced variety of plants and were much less affected by a change in habitat,” they wrote.
They added that humans were not the cause of their extinction.
“In addition to this, Elasmotherium’s persistently restricted geographic range (also likely linked to its specialized habitat), as well as its low population size and slow reproductive rate associated with its large body size, would have predisposed it to extinction in the face of environmental change,” the authors wrote in the study.
Scientists say the loss of the Siberian unicorn provides a useful case study “showing the poor resilience of rhinos to environmental change.”
Review: Top 10 Financial Services in the USA
The U.S. financial services industry is a cornerstone of the economy, encompassing banking, investment, insurance, and fintech solutions. The top providers stand out for their innovation, customer service, financial stability, and diverse offerings. Below is a detailed review of the top 10 financial services in the USA as of April 2025, based on revenue, market presence, and customer feedback.
JPMorgan Chase & Co.JPMorgan Chase is the largest U.S. bank by revenue ($158.1 billion in 2023) and market cap ($744.02 billion). It offers investment banking, consumer banking, asset management, and commercial banking. Its Chase brand serves millions with credit cards, mortgages, and digital banking. The firm leads in fintech innovation, investing in AI and blockchain.
Bank of America CorporationWith $93.9 billion in revenue, Bank of America serves 68 million clients through 3,900 financial centers and award-winning digital banking. It provides banking, wealth management, and investment services. Its focus on small businesses and ESG initiatives enhances its reputation.
Wells Fargo & CompanyWells Fargo, with $73.8 billion in revenue, offers banking, mortgages, and investment products. Known for its extensive retail banking network, it serves one in three U.S. households. Investments in mobile banking and a strong community focus make it a reliable choice.
Citigroup Inc.Citigroup generates $70.7 billion in revenue and operates globally, offering retail banking, investment banking, and wealth management. Its digital platforms and international presence, especially in Mexico and Asia, make it a key player for institutional and individual clients.
Goldman Sachs Group Inc.Goldman Sachs, with a market cap of $200.75 billion, excels in investment banking and wealth management. Serving corporations and high-net-worth individuals, it’s known for strategic advisory and innovative financial products. Its 2023 revenue growth of 15.3% highlights its strength.
Morgan StanleyMorgan Stanley, with $221.44 billion in market cap and 16.2% revenue growth in 2021, focuses on wealth management, investment banking, and institutional securities. Its client-centric approach and digital tools cater to both retail and corporate clients.
Capital One Financial CorporationCapital One, with $34.3 billion in revenue, is known for credit cards, auto loans, and digital banking. Its tech-driven approach, including AI for fraud prevention, enhances customer experiences. It serves millions through its online-only banking platform.
American Express CompanyAmerican Express generates $63.27 billion in revenue, offering payment cards, merchant services, and travel solutions. Its premium Centurion card and online banking division cater to affluent clients. It ranks among the top fintech firms by value.
U.S. BancorpU.S. Bancorp, with $601 billion in assets, provides banking, investment, and payment services. Its diversified offerings and strong regional presence make it a trusted choice for individual and corporate clients. It employs 70,000 people and emphasizes customer service.
The Progressive Corporation Progressive, with a market cap of $140.31 billion, is a leading insurer offering auto, home, and commercial insurance. Its tech-driven pricing models and digital claims processing ensure affordability and convenience, making it a top financial service provider.
Selecting the Best Service
The best financial service depends on your needs—whether banking, investment, or insurance. Compare fees, digital tools, and customer reviews on platforms like J.D. Power or Glassdoor. For instance, JPMorgan Chase and Bank of America lead in banking, while Progressive excels in insurance. Regularly reassess providers to align with your financial goals, as market dynamics and innovations evolve.
